The face of labor is changing. The new labor movement is being spearheaded by white-collar workers in traditionally nonunion industries.
Tagged: digital tools
There is a resurgence of labor unions in the U.S. as younger, white-collar, digital-savvy workers are revitalizing the labor movement.
Supported by Starbucks Workers United, workers at hundreds of Starbucks locations in the U.S. are battling intense union-busting campaigns to organize.
Management has gotten more tech-savvy and is creatively — and aggressively — using digital tools in their union-busting campaigns.
Employers don’t make it easy for employees to win the NLRB election. Digital communication tools help organizers build and maintain support for the union.
During the union drive, organizers must collect coworker signatures in support of unionization. Digital tools help them communicate throughout the process.
Connecting with sympathetic coworkers is a critical early step in unionizing. Digital tools facilitate those conversations.
Our 2021 survey of 204 dues-paying members from 100 U.S. unions, conducted by Epic Presence, shows the importance of unions developing their communication strategies to effectively engage with their members.