{"id":4026,"date":"2023-12-05T06:00:00","date_gmt":"2023-12-05T06:00:00","guid":{"rendered":"https:\/\/uniontrack.com\/blog\/?p=4026"},"modified":"2023-12-05T15:37:24","modified_gmt":"2023-12-05T15:37:24","slug":"union-busting","status":"publish","type":"post","link":"https:\/\/uniontrack.com\/blog\/union-busting","title":{"rendered":"The Role of AI in Union Busting: How Employers Use Artificial Intelligence to Keep Workers From Unionizing"},"content":{"rendered":"\n<p>Ken Green<br>CEO &amp; Founder<br><a href=\"https:\/\/uniontrack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">UnionTrack<\/a><\/p>\n\n\n\n<p>Unions and workers, beware. Employers have a new tool at their disposal in their union busting campaigns \u2014 artificial intelligence. Anti-labor organizations are finding ways to harness the technology to profile, spy on, and retaliate against union sympathizers and workers who attempt to form a union.&nbsp;<\/p>\n\n\n\n<p>Essentially, AI is putting \u201ca 21st-century twist on classic union busting,\u201d writes <a href=\"https:\/\/prospect.org\/labor\/2023-09-07-artificial-intelligence-union-buster-neda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elizabeth Meisenzahl<\/a> at The American Prospect.<\/p>\n\n\n\n<p>Here are two recent examples of how employers have used AI to keep unions out of their workplaces.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amazon Uses AI to Identify Union Sympathizers&nbsp;<\/h3>\n\n\n\n<p>It\u2019s no secret that Amazon will use all means necessary, fair or foul, to keep its employees from forming unions. Though there have been numerous attempts by Amazon workers to form unions in the U.S., only one location was successful in April 2022, and that union still doesn\u2019t have a first contract over a year later.<\/p>\n\n\n\n<p>It\u2019s a testament to the depth of the company\u2019s anti-union machine that it can successfully quash so many unionization efforts. And its union-busting playbook is only getting bigger with the adoption of AI technologies.<\/p>\n\n\n\n<p>In 2020, a leaked company memo detailed Amazon\u2019s use of a new technology \u2014 the geoSPatial Operating Console (SPOC) \u2014 to analyze and visualize data sets pertaining to threats to the company, including unions. Reported by <a href=\"https:\/\/www.vox.com\/recode\/2020\/10\/6\/21502639\/amazon-union-busting-tracking-memo-spoc\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Del Rey and Shirin Ghaffary<\/a> at Vox, some of the data points related to unions include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon-owned Whole Foods\u2019 market activism and unionization efforts.<\/li>\n\n\n\n<li>Flow patterns of union grant money.<\/li>\n\n\n\n<li>The presence of local union chapters and alt labor groups.<\/li>\n<\/ul>\n\n\n\n<p>The approach is an obvious attempt by the company to use more passive means of identifying and neutralizing union sympathizers in the company.<\/p>\n\n\n\n<p>\u201cAmazon\u2019s tracking of workers\u2019 micro-movements, decision points and searches and then linking all of that data to that of unions, community groups and legislative policy campaigns is union busting on its face,\u201d said <a href=\"https:\/\/www.valuewalk.com\/amazon-tracks-unions-geospatial-operating-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stuart Appelbaum<\/a>, President of the Retail, Wholesale and Department Store Union (RWDSU) in a statement at the time.&nbsp;<\/p>\n\n\n\n<p>Turns out this was only the beginning.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketwatch.com\/story\/ai-is-now-giving-big-business-the-power-to-bust-labor-unions-be6c9115\" target=\"_blank\" rel=\"noreferrer noopener\">Yanis Varoufakis<\/a>, a professor of economics at the University of Athens, reports that Amazon has moved beyond SPOC \u201cto a centralized AI [that] can detect union-friendly phrases and behaviors in every Amazon warehouse automatically in real time and at zero cost.\u201d That data, he explains, feeds into the AI which learns \u201chow to devise strategies to neutralize their programmed target,\u201d which, in this case, is \u201cworkers in a break room.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/uniontrack.com\/blog\/wp-content\/uploads\/2023\/12\/UNI369S-TWO-helpline-1024x585.jpg\" alt=\"helpline workers\" class=\"wp-image-4028\" srcset=\"https:\/\/uniontrack.com\/blog\/wp-content\/uploads\/2023\/12\/UNI369S-TWO-helpline-1024x585.jpg 1024w, https:\/\/uniontrack.com\/blog\/wp-content\/uploads\/2023\/12\/UNI369S-TWO-helpline-300x171.jpg 300w, https:\/\/uniontrack.com\/blog\/wp-content\/uploads\/2023\/12\/UNI369S-TWO-helpline-768x439.jpg 768w, https:\/\/uniontrack.com\/blog\/wp-content\/uploads\/2023\/12\/UNI369S-TWO-helpline.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NEDA Replaces All Workers With a Chatbot After Unionization Victory<\/h3>\n\n\n\n<p>The National Eating Disorders Association (NEDA) used AI in a different way to keep unions out.&nbsp;<\/p>\n\n\n\n<p>Four days after the helpline workers won their election and formed Helpline Associates United with the Communication Workers of America (CWA) Local 1101, the company announced it would shut down the healthline and fire all newly-unionized workers on June 1, 2023. They were replaced by an AI-powered chatbot, Tessa; a plan that backfired and led to the chatbot being removed.<\/p>\n\n\n\n<p>\u201cTessa is not designed as a replacement for human support,\u201d says <a href=\"https:\/\/workerorganizing.org\/neda-abbie-harper-ai-chatbot-7009\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abbie Harper<\/a>, Helpline Associated United member and former helpline associate. \u201cNor was it designed to replace the Helpline \u2014 and that\u2019s according to its lead developer, Dr. Ellen Fitzsimmons-Craft. I\u2019m of the immovable belief that we were all fired for unionizing.\u201d<\/p>\n\n\n\n<p>\u201cThis is about union busting, plain and simple,\u201d writes <a href=\"https:\/\/www.labornotes.org\/blogs\/2023\/05\/union-busting-chatbot-eating-disorders-nonprofit-puts-ai-retaliation\" target=\"_blank\" rel=\"noreferrer noopener\">Harper<\/a> in an article for Labor Notes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Workers need to be aware of these union busting tactics and how companies are using technology against unions and workers. Union leaders and organizers must stay vigilant in identifying when such things are happening and communicate that to organizing workers. A tool like <a href=\"https:\/\/uniontrack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">UnionTrack\u00ae ENGAGE\u00ae<\/a> facilitates that outreach to help unions keep workers one step ahead of employer anti-union campaigns.&nbsp;<\/p>\n\n\n\n<p><em>Images used under license from Shutterstock.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unions and workers, beware. Employers have a new tool at their disposal in their union busting campaigns \u2014 artificial intelligence. Anti-labor organizations are finding ways to harness the technology to profile, spy on, and retaliate against union sympathizers and workers who attempt to form a union.\u00a0<\/p>\n","protected":false},"author":3,"featured_media":4027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[],"class_list":["post-4026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uniontrack-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Artificial Intelligence in Union Busting: A New Tool for Employers<\/title>\r\n<meta name=\"description\" content=\"Employers, like 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